Mr. Lucas has been writing a column for the Credit Union Journal since 2001. View his columns BELOW or go to CUJournal.com.

Most Recent CUJ Column: "Think You Know What Financial Shoppers Want?" (View PDF) September, 2011

Previous CUJ Columns:

• "Most CU Taglines Are Mediocre, But The Best Show WhynThey're Effective" (View PDF) April, 2011
• "6 Steps To Creating A Competitive Brand" (View PDF) February, 2011
• "10 Trends To Watch For 2011" (View PDF) November, 2010
• "Opened By Anger At Banks Is Closing"
  (View PDF) September, 2010
• "On Branding: How to Survive the Bucking Bronco"
  (View PDF) August, 2010
• "Lessons From BP On What Not To Do"
  (View PDF) June, 2010
• "How to Make Anger at Big Banks Work for You"
  (View PDF) April, 2010
• "Why It's Not Enough That Consumers Are Angry At Banks"
  (View PDF) March, 2010
• "The Best Marketing of All: Let Your Members Do the Talking"
  (View PDF) December, 2009
• "What Credit Unions Can Learn from the NFL's Pittsburgh Steelers"
  (View PDF) November, 2009
  
  

• "How Your CU Can Take Firm Control And Grow This Year"
  January, 2002
• "Aggressive Marketing No Option, It’s A Necessity"
  November, 2001
• "Opinion Editorial"
  December, 2000

Additional Publications:

Mr. Lucas authors, co-authors and has contributed to every CU national and trade publication. Mr. Lucas has also contributed to and been quoted in the New York Times and The USA Today. The Wall Street Journal published his article titled "Networking Skills."

2007 Paul Lucas was contracted by CUNA to co-author a White Paper “A National Brand For Credit Unions” – this White Paper was published in December 2007 and can be obtained through CUNA.

Listed below are selected articles published since January 2001:

• CEO Report, September 3, 2001
  "5 Marketing Tips any CU can use"
• CEO Report, August 27, 2001
  "Title, closing ops a golden opportunity for CEO’s"
• Credit Union Magazine, May, 2001
  "Serving Hispanic Members"
• CEO Report, April, 2001
  "Focus Groups are not your final answer"
• Symitar.com - Feature Article, March, 2001
  "Maremoto (Tidal Wave) of Hispanics Changing American Demographics and Consumer Targets"
• CEO Report, March, 2001
  "Tips from a pro to ensure direct mail success"
• CEO Report, January, 2001
  "Create a sales culture at your institution"
• CUvillage.com January and February, 2001
  "Marketers Target Busy Women"
• CEO Report, January, 2001
  "10 tips for building a successful sales culture"
• El Echo Newspaper The Hispanic Newspaper for the Mid-Atlantic region January, 2001
  "Maremoto" of Hispanics changing American Demographics & Consumer Targets
• CUNA Magazine, October, 2000
  "Marketing to Women"
• CEO Report, a national weekly financial, 2000
  "Seven steps to setting up a website"
• Credit Union Magazine, 2000
  "What Women Want"
• Dimensions magazine for CUNA Mutual, -2000
  "Enhancing Member Relationships"
• DC & Virginia CU League Remember publication, 2000
  "Let Your AD Do The Talking"
• Callahan and Associates, a national Internet financial magazine, 2000
  "Losing Out on e-Shopping Financing"
• Credit Union Technology Survey, 8th edition, 2000
  "Website Strategies"

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