Mr. Lucas authors, co-authors and has contributed to every CU national and trade publication. Mr. Lucas has also contributed to and been quoted in the New York Times and The USA Today. The Wall Street Journal published his article titled "Networking Skills."

Listed below are selected articles published since January 2001:

Paul Lucas writes a monthly column for the Credit Union Journal on “Branding”. To view his monthly columns go to CUJournal.com

2007 Paul Lucas was contracted by CUNA to co-author a White Paper “A National Brand For Credit Unions” – this White Paper was published in December 2007 and can be obtained through CUNA.

• Credit Union Journal, January 14, 2002
  "How Your CU Can Take Firm Control And Grow This Year"
• Credit Union Journal, November 5, 2001
  "Aggressive Marketing No Option, It’s A Necessity"
• CEO Report, September 3, 2001
  "5 Marketing Tips any CU can use"
• CEO Report, August 27, 2001
  "Title, closing ops a golden opportunity for CEO’s"
• Credit Union Magazine, May, 2001
  "Serving Hispanic Members"
• CEO Report, April, 2001
  "Focus Groups are not your final answer"
• Symitar.com - Feature Article, March, 2001
  "Maremoto (Tidal Wave) of Hispanics Changing American Demographics and Consumer Targets"
• CEO Report, March, 2001
  "Tips from a pro to ensure direct mail success"
• CEO Report, January, 2001
  "Create a sales culture at your institution"
• CUvillage.com January and February, 2001
  "Marketers Target Busy Women"
• CEO Report, January, 2001
  "10 tips for building a successful sales culture"
• El Echo Newspaper The Hispanic Newspaper for the Mid-Atlantic region January, 2001
  "Maremoto" of Hispanics changing American Demographics & Consumer Targets
• Credit Union Journal, December, 2000
  "Opinion Editorial"
• CUNA Magazine, October, 2000
  "Marketing to Women"
• CEO Report, a national weekly financial, 2000
  "Seven steps to setting up a website"
• Credit Union Magazine, 2000
  "What Women Want"
• Dimensions magazine for CUNA Mutual, -2000
  "Enhancing Member Relationships"
• DC & Virginia CU League Remember publication, 2000
  "Let Your AD Do The Talking"
• Callahan and Associates, a national Internet financial magazine, 2000
  "Losing Out on e-Shopping Financing"
• Credit Union Technology Survey, 8th edition, 2000
  "Website Strategies"

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