Mr. Lucas is a seasoned senior executive turned consultant with a proven record of aggressive marketing and sales goal achievements. Currently he provides marketing strategies covering all phases of delivery systems including e-strategies for numerous financial and retail organizations.

Mr. Lucas was Vice President of Global Marketing & Business Development for 1st Advantage Federal Credit Union from 1995 – 2000. 1st Advantage is one of the largest credit unions in the world, ranking in the top 1% in membership and top 3% in asset size serving a truly global membership base with households in all 50 U.S. states & 27 foreign countries.

An accomplished national speaker and promoter of the credit union philosophy within the credit union and financial services industry. Mr. Lucas is well known for his strong leadership abilities, work ethic and outspoken views. He is skilled at the use of multi-media and new technologies to penetrate multiple target groups nationally and internationally.

During his five year tenure at 1st Advantage, in a very competitive geographic region of 72 local credit unions and 27 commercial banks, he reversed a two year negative growth curve to grow over 30% net growth average over his five year tenure. During this period he also maintained an average L/S ratio of 87% while growing net capital assets from 7.8% to 10%.

He is known as a self-motivated performer, highly organized, effective decision-maker and troubleshooter. This national leader in credit union marketing is highly skilled at total brand development.

Paul J Lucas is a 2002 graduate of CUNA's Executive Boot Camp

employment history

• Vice President
  Global Marketing/Business Development
  1st Advantage Federal Credit Union
  Newport News, VA 1995-2000
• Assistant Vice President
  Regional Sales/Marketing& National Bus Dev
  First American Title Insurance Corporation
  Fairfax, Virginia 1993-1994
• Assistant Vice President
  Regional Director, Sales/Marketing, & National Bus Dev
  Lawyers Title Insurance Corporation
  Rockville, Maryland 1986-1992
• Social Studies Teacher/Head Varsity Track Coach
  Bullis Preparatory School
  Potomac, Maryland 1981-1986
• Social Studies Teacher
  Various High-Schools 1977-1980

education

• Bachelor of Science, 1976
• Clarion State University, Clarion, PA
• Graduate Level Studies, 1981-82
• American University, Washington, D.C.

        Paul J. Lucas pledges the following:

• Complete Confidentiality
• Honest, direct & easy to understand opinions
• I will not make promises I can’t keep
• I will not recommend vendors, products or services that you don’t need
• I will not mark up outside products and services
• To follow through on all promises
• Disclose any conflicts of interest
• Account for all time & expenses accurately & honestly
• I will not pretend to know something I do not – but will find out and make that information available ASAP
  

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