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Marketing
by Willem Burgers, Ph.D.
"Practical new thinking and old truths I teach to the best
managers of the best companies worldwide." "Practical
and uncommon common sense about marketing."
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About the Author: Willem Burgers
is a permanent faculty member at China Europe International Business
School [CEIBS] in Shanghai and holds the Philips Electronics N.V.
Chair in Marketing. He teaches marketing and strategy both in
the (E)MBA and in the executive education programs. He also teaches
industrial marketing in executive programs at Columbia University
in New York. His academic research and publications are centered
on the areas of strategy, marketing, and international business.
He has consulted with and designed and delivered in-company special
executive education programs for a number of companies, both in
China and worldwide. He is also a principal consultant for Haulte
Management Consulting.
Willem Burger Articles:
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