• Marketing/Business Development Consulting
• Marketing Management
• Strategic Marketing Planning/Budgeting
• Retail Marketing Strategies/Tactics
• Direct Mail & Target Marketing/Lending Strategies & Tactics
• MCIF Strategies & Tactics
• PR/Community Relations Strategies/Tactics
• E-Strategies & Web Development

Paul J. Lucas works with clients nationwide to develop comprehensive advertising & marketing strategies. Credit unions, CUSOs, financial service companies, manufacturing and retail industries are his primary clients. Email or call Paul anytime to discuss how he can help you, today!

What is marketing? Definition:

• "the whole firm, taken from the customer’s point of view" - Peter Drucker
• "marketing" MUST be viewed from the customer or member’s point of view to be successful!
• "Perception is everything!" Members/customers can only act based on what they see!
• "influence points," they are the only thing that matter to the consumer.

Want to know more about how to conduct proper successful & targeted marketing campaigns or use alternative media, outbound telemarketing? Email me at Paul@PaulJLucas.com

What is a Marketing CONSULTANT?
Someone who can provide unique & strategic marketing expertise based on proven expertise covering the broad spectrum of marketing.

How the Consulting Process Works - Executive Summary Points:

• Defining the problem, needs or desires.
• Collecting data through collaboration, communication & partnership.
• Identification of needs & problem solving techniques.
• Recommendations & implementation including anticipated outcomes, details & scope of work needed & detailed schedules.
• Follow-up course of action.

What are Paul J. Lucas' Consulting FEES?

• Long/Short Term Contracts
• By Strategic Planning Session(s)

Fees are negotiable. Have questions or for more details, email me, Paul@PaulJLucas.com or call me at (202) 320-5759.